“Lexus goes over the rainbow.”
“Lexus wonders if Dorothy had ignored the advice to “follow the yellow brick road”.”
Going off script, challenging convention…no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. To capture these feelings for the launch of Lexus’ most celebrated model - a complete reimagination from generations before it - we reimagined the most beloved film of all-time. In our interpretation we go along for a ride with a family made up of modern takes on Dorothy, Tin Man, Scarecrow and Lion as they venture outside their comfort zone to show the RX as the vehicle for those who choose the path unknown.
Press:
Adweek
AdAge
Forbes
W Magazine
Shots
Coveteur
LBB