“Pass the tissues, good lord.”
“The Super Bowl’s Most Moving Advert”
“I’ve never been more moved than watching that Toyota ad”
On the biggest advertising day of the year, the world’s largest automaker did something inconceivable. They used their :60 buy to tell the story of a double amputee orphan turned 23x Paralympic champion, Jessica Long. Toyota represented the differently-abled like never before with its Tokyo 2021 Paralympic sponsorship announcement, inspiring millions with a message of hope and strength in a year fraught with unparalleled challenges.
Recognition:
One Show
Moving Image Craft: VFX, Silver Pencil
Moving Image Craft: Cinematography, Silver Pencil
Moving Image Craft: Writing, Bronze Pencil
Moving Image Craft: Editing, Merit
Film: Television Long Form, Shortlist
D&AD
Film: Art Direction, Graphite Pencil
VFX: Compositing, Shortlist
Cannes
Film Craft: Cinematography, Shortlist
Film Craft: Grading, Shortlist
Film Lions: Screens & Events, Shortlist
NYF
Film Craft: Art Direction, Gold
Film Craft: Direction, Cinematography & VFX, 3 x Silver
Film: Automotive & Corporate Image. Collaboration: Automotive. Sports Best Use: Super Bowl Ad & Athlete, 5 x Bronze
Film Craft: Copywriting. Sports Best Use: Collaborations & Endorsements, 3 x Finalist
Clio Sports
Film: 31-60s, Gold
Film Craft: Cinematography, Gold
Silver, Film Craft: VFX, Silver
Social Good, Silver
Film Craft: Editing, Shortlist
Partnerships, Sponsorships & Collaborations, Shortlist
LIA
TV/Cinema, Automotive, Gold
Production & Post Production, Cinematography, Gold
Online Film, Automotive, Silver
Production & Post Production, Direction, Silver
Production & Post Production, Editing, Bronze
AICP
Cinematography, Shortlist
Direction, Shortlist
Visual Style, Shortlist
Compositing & VFX, Shortlist
Epica Awards
Post Production, Visual Effects, Bronze
Gerety Awards
Craft and Communication, Shortlist
Press:
SHOOTS Magazine ‘Best Work of 2021’
CBS This Morning’s ‘Must Watch.’
NBC ‘Super Bowl Commercials That Moved Us.’
CNN’s ‘Top 10 Super Bowl spots.’
Adweek’s ‘Most Loved Super Bowl commercials.'
Unruly ‘Most Effective ad of Super Bowl LV.’
Washington Post ‘Best Super Bowl Commercials.’
Adweek’s ‘Top Ten Super Bowl Commercials.’
Thrillest #4 ‘All 53 Super Bowl LV Commercials, Ranked.’
#5 USA Today Ad Meter.
Grade A Yahoo ‘Grading the Best at the Big Game.’
New York Post ‘Best Spots from the Big Game.’
Huffington Post ‘Best Commercials from the 2021 Super Bowl.’
People Magazine’s ‘Top Ten Super Bowl 2021 Commercials.’
The Independent ‘Best Commercials So Far’.