“Stress-relieving coloring books for adults are all the rage, but BBDO Toronto went a step further.”
“BBDO sees your adult coloring book, raises one coloring tablecloth. ”
Surveys have revealed that Christmas has become the sixth most stressful life event. We combined the relaxing benefits of coloring with the act of gathering around the table to create a coloring tablecloth. Featuring a classic holiday design, family and friends can now enjoy a moment of calm amidst the chaos. As a bonus, we included washable markers, allowing the tablecloth to be used again - new holiday tradition, perhaps?
This idea was so fire that within a year of us dropping it, we saw hundreds of replicas being sold by adult coloring book companies. We’re still waiting for our royalties.
Recognition:
ADCC
Merit, Advertising Miscellaneous
Press:
Marketing Magazine
Adweek
Stimulant Online
Strategy Magazine