“A breath of fresh air for the brand.”
A known frontrunner in emission-free clean air vehicles, Toyota struggled to assert humanity over technology in their messaging. So for the Olympics, we sought to incite a greater emotional response to their efforts with work that centered on the very thing that connects us with one other, our planet, and the innovation itself too - the air we breathe.
Starring a lineup of medal winning Olympians, Paralympians and real people (not actors), we captured the inhales big and small to show how air is the fuel that powers everything.