“The Doritos Inferno 360 volcano video is very hot stuff.”
“Doritos plays with...Lava?”
The brand that champions everything bold, was launching their hottest flavour yet. So we came up with the hottest (and boldest) idea imaginable - take Doritos Inferno, into a real life inferno. We filmed the world's first-ever 360 video from inside an active volcano, and made a documentary of the chip’s journey through acid rain, earthquakes, 1200 degree heat, and spontaneously spewing lava. Nbd.
The video erupted with over 5 million views in month one and the campaign received 58 million impressions, increasing sales by 24%.
Recognition:
Webby’s
Augmented Reality & Video VR Cinematic or Pre-Rendered Branded, Honoree
Marketing Magazine Awards
Best in Augmented Reality, Bronze
GQ Awards
Best Event, Winner