“You’ll land a job, save dough on going out, and find help in other ways if you shop the retailer’s catalogue. ”
The IKEA Catalogue use to be one of the few sources for interior inspiration, but today it's become one of many. To bring attention to the new IKEA Catalogue we proved it could literally help with anything - re-naming it “The Most Helpful Book in the World”. We brought the idea to life using catalogue pages as solutions to various everyday problems in print, out of home, with a search bar and even a tape measure.
Recognition:
One Show
Direct Marketing, Bronze
Cannes
Design & Publications, Shortlist
Brand Collateral, Shortlist
ADCC
Advertising/Direct Mail/Single, Silver
Graphic Design, Silver
Marketing Magazine Awards
Out of Home, Gold
Collateral, Gold
Media Innovation Awards
Best Innovation in OOH/Ambient/Place-Based Media, Bronze
Cassies
Events/Seasonal/Short-Term, Silver