“Doritos pits Canadians against each other in a fight over ketchup chips.”
When you love something, you don’t want to let it go. We knew Canadian millenials felt this way about two things: their smartphones and Doritos Ketchup chips. But did they love one more than the other? We wanted to find out. The Hold Out gave fans access the last bag of Doritos Ketchup through their mobile device. To win, they’d not only have to hold on to the digital bag for as long as humanly possible, but give up texting, surfing, posting and yes, selfie-ing too.
Recognition:
One Show
Mobile, Bronze Pencil
Effie
Seasonal Marketing Product, Gold
Cassies
Events/Seasonal/Short-Term, Silver
Epica
Mobile Games, Silver
Marketing Magazine Awards
Digital Games, Silver
CMAs
Direct Engagement, Gold
Promotion Marketing, Gold
Shopper Innovation Awards
Targeting, Silver
Original Idea, Bronze
Tech Breakthrough, Bronze
Press:
Adweek
Stimulant Online
Buzzfeed
Fast Company
Applied Arts
Business Insider
Marketing Magazine
Strategy Magazine